JOURNEY

SUPPORT FROM STARTUP TO EXIT

Startups are on a journey through to the exit phase. Our research shows that startups evolve along a cycle of five or six phases. Each phase presents a different mix of opportunities, changes and risks requiring attention and action.

JOURNEY |

STARTUP

These are new companies full of energy and creativity.

They may have a great product, but need help in capital/company formation, financial forecasting, product MVP development, customer research, etc.

 

The mission for startups is to get enough resources (including people and cash) to start the business and progress it to the next round of finance, or cash positive.

3 KEY STARTUP NEEDS

DISCOVERY WORKSHOP & CAPITAL RETURNS

INVESTABILITY INSIGHTS 

PITCH PERFECT TRAINING 

WHEREVER YOU ARE ON YOUR JOURNEY, WE CAN HELP

You may need to clarify your strategy, mission and purpose or to make yourself investable.  We can help.

 

JOURNEY |

ORIENTATION

Companies in the orientation phase are creating the functional areas of expertise in the areas of corporate development, customer validation, marketing, sales, etc.

 

The mission for Orientation is to prepare the product and proposition for scaling, to be really clear on what the customer wants and will buy, how to make the sales, market validation, customer acquisition and ongoing sales. Create a clear and simple money machine, with automated business development processes.

3 KEY ORIENTATION NEEDS

MVP VALIDATION 

SALES PLANNING 

BRANDING, NAMING & MARKETING

WHEREVER YOU ARE ON YOUR JOURNEY, WE CAN HELP

You need to solve a particular problem or augment a specific capability, such as product management or lead generation. We can help. 

 

JOURNEY |

SCALE-UP

Companies that are scaling have a robust sales pipeline and want to expand and grow into new product areas, customer segments or geographies.

 

The mission is to execute a well validated product, market, sales process, business, to apply resources in a systematic way to grow the business to achieve the objectives.

3 KEY SCALE-UP NEEDS

FUNDRAISING & INVESTOR REPORTING 

CUSTOMER CARE 

GOVERNANCE, RISK & COMPLIANCE CAPABILITIES 

WHEREVER YOU ARE ON YOUR JOURNEY, WE CAN HELP

You may need to focus on investor relations or strengthening the control functions in your company. We can help.

 

JOURNEY |

OPTIMISATION

After a period of rapid scaling, companies may have to re-balance with attention to cost control and a focus on the bottom line.

 

At this stage, even the product may be refactored to optimise revenue and costs.

3 KEY OPTIMISATION NEEDS

PRODUCT EXPANSION 

DREAM TEAM ASSESSMENT 

STRATEGY REVIEW

WHEREVER YOU ARE ON YOUR JOURNEY, WE CAN HELP

You may need new people on your management team or board to help achieve your goals. We can help.

 

JOURNEY |

EXIT/FINANCE

Companies have reached a stage of development that indicates readiness for an exit or to restructure and refinance either as a listed or private entity.

3 KEY EXIT/FINANCE NEEDS

FINANCIAL FITNESS 

SOCIAL MEDIA & MARKETING REVIEW 

STRATEGY REVIEW

WHEREVER YOU ARE ON YOUR JOURNEY, WE CAN HELP

You may need to reframe or pivot your business strategy. We can help.

 

JOURNEY |

PARTNERSHIPS

Companies wish to align themselves with a distribution or other type of venture partner. Acquire or be acquired. This also refers to the post acquisition phase (frequently incentivised with “Earn out”), where the companies must build an integrated working relationship.

3 KEY PARTNERSHIP NEEDS

TEAM INTEGRATION 

ORGANISATIONAL DEVELOPMENT

SYSTEMS INTEGRATION

WHEREVER YOU ARE ON YOUR JOURNEY, WE CAN HELP

You may need a transformation plan to bring two organisations together.  We can help.

 

WANT TO KNOW MORE?

MEET THE TEAM

We met through serendipity, via our membership of Tech London Advocates and our activity with startups.  Startups come in all shapes and sizes.  We welcome clients with commercial ideas from all sectors.  We know startups and have a methodology to evaluate their people and products to help them grow. For investors, our enhanced due diligence has a significant ROI. We can help companies in a portfolio.