Written by Rob Darwin - September 12th, 2019
The 5 minute pitch
I have prepared some bullet points, (2) is the biggest area, and is very much a “case by case” issue. Note that this structure is for “friends and family” and “angel” investment, VC’s and PE will require a slightly different structure:
Make that essential first impression, and do not forget the 3 musketeers of presentation introduction: Ethos, Logos & Pathos a few words or a sentence to address each point will help.
Introduce the business
Start with one or more of the elevator pitches.
Tell a story, and get the essential details in.
It is OK to merge (1) and (2) together a bit, but make sure you do not lose site of them.
Who are the customers, what is their pain, how much will they pay you.
What are the alternatives to buying from you, and why will people buy from you
Introduce the team
Do you have everyone, what is your advisory team like?
How much money is needed and what is the tax status (SEIS?)
What it will be used for, and where will it get us (crisp on objective metrics)
How much of the company they will get, and some cases of relevant exits, or indications of exit
Summarise what we have told from investor POV
Call to action and contact details
10PitchMistakes see some of the common pitfalls to avoid.